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Press Info

Detailed information and high resolution photos are available for download via DropBox.

Our Story

Pain Care Labs is a woman owned medical device business headquartered at their Hive in Atlanta, Georgia. Established in 2006 by Dr. Amy Baxter, an emergency physician and pain researcher, Pain Care Labs is recognized as the industry leader in non-invasive drug free pain relief.

Inspired by the need to control needle pain, Dr. Baxter set out to develop reusable, physiologic products for families and healthcare providers. Pain Care Labs was awarded a National Institutes of Health pain research grant to create a unique neuromodulation technology platform powering pain relief products, including Buzzy® for needle and procedural pain relief and VibraCool® for aches and injuries. With over 100K units in circulation, our products are in over 5000 hospitals and clinics and have blocked pain from over 31 million needle procedures. Pain Care Labs’ FDA 510K cleared solutions help patients uncouple pain from fear, eliminate unnecessary pain, and reduce the need for pain medications.

Our Mission

Pain Care Labs (f/k/a MMJ Labs) creates reusable award-winning pain relief products using patented Cool-Pulse™ technology. Our mission is to eliminate unnecessary pain. We strive to consistently deliver high quality, safe and scientifically proven pain relief products for consumers and healthcare clinicians.